A few years ago, I wrote a book about direct marketing called Confessions of a Control Freak.
The title is part homage to David Ogilvy, whose first book was Confessions of an Advertising Man. I read it at the age of 15 and it convinced me that (A) I wanted to be in advertising, and (B) I wanted to work for David Ogilvy.
Both of these came true five years later - and no one was more surprised than me.
The other part refers to the direct marketing expression "beating your control," which means doing something more successful than your best previous effort.
The book has long since been out-of-print, but while I was in Cannes, some people requested a digital copy of it, which I was happy to send. The feedback was terrific - apparently the book still has some important marketing lessons to impart.
As one person wrote, "I just received your book. Even with Spain-Portugal in the World Cup in the background, I sat down and read. I nodded. I found things I know very well. I found tips and new observations. And this was just for 30 minutes of your book. It looks fantastic..."
And that's why I am offering it to you. There's no cost. Just send an e-mail to ARosenspan@aol.com requesting the book, and I will be happy to send you a digital copy, and you can decide for yourself.
